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Issue 17 Out Now

Detroit: The Fashion Mecca

Detroit, once known as the Motor City, is now gaining recognition as a budding fashion capital. With its rich history of creativity and innovation, the city is attracting attention from fashion enthusiasts and industry insiders alike. In this article, we will explore the rise of Detroit’s fashion community, its unique offerings, and the potential for the city to become a major player in the fashion world.


Long been associated with the automobile industry, but in recent years, the city has experienced a creative resurgence. Artists, designers, and entrepreneurs are flocking to Detroit, drawn by its affordable cost of living and the opportunity to contribute to the city’s revitalization. This influx of creative energy has given rise to a vibrant and diverse fashion community.


One of the key players in Detroit’s fashion scene is Deviate, a local fashion label founded by sisters Cassidy and Kelsey Tucker. Deviate aims to showcase the talent and creativity that Detroit has to offer. The brand’s unisex streetwear and workwear designs have garnered attention for their unique aesthetic and commitment to Detroit’s artistic community.


“Don’t Sleep on Detroit” Exhibition

To further promote Detroit’s fashion community, Deviate organized an exhibition called “Don’t Sleep on Detroit.” The exhibition showcased the work of over 50 local artists, including fashion and textile designers, muralists, painters, graphic artists, and ceramists. The event was held in New York City, bringing the creative world of Detroit to a wider audience.


While Detroit may be a newcomer to the fashion scene, the city has a rich history of fashion and design. Linda Dresner, a highly influential retailer, brought renowned designers like Jil Sander, Martin Margiela, and Comme des Garçons to the United States through her stores in New York and Birmingham, Michigan. Tracy Reese, a prominent Black designer, returned to Detroit to launch her sustainable collection, Hope for Flowers. Carhartt, a workwear brand with

Streetwear Appeal was founded in Detroit in 1889.


In recent years, Detroit’s fashion community has gained recognition from global fashion players. Luxury brands like Gucci and Hermès have collaborated with local Detroit labels and opened stores in the city. Bottega Veneta even chose Detroit as the location for one of its fashion shows. These partnerships and events have put Detroit on the map as a city with fashion potential.




The Power of Collaboration and Community

A key strength of Detroit’s fashion community lies in its collaborative and community-oriented approach. Deviate, for example, has partnered with the Industry Club of the Boys & Girls Clubs of Southeastern Michigan to provide paid internships. The company also initiated the Lost Artists Collective, a series of house parties that serve as a platform for local artists to showcase their work. This community-focused mindset sets Detroit apart and fosters a supportive environment for emerging talent.


Deviate not only focuses on creativity and design but also prioritizes social impact. The brand incorporates eco-conscious practices into its production processes, using locally sourced materials and minimizing waste. Deviate has also made efforts to give back to the community, partnering with local organizations and hosting events that benefit the city.


Challenges and Opportunities

While Detroit’s fashion community shows great promise, there are still challenges to overcome. The city’s image has often been associated with struggles and hardships, overshadowing its creative potential. However, with the recent resurgence of interest in the city, there is an opportunity to redefine Detroit’s narrative and showcase its vibrant fashion scene.


With its rich history, collaborative spirit, and growing recognition, Detroit’s fashion community is poised for further growth. The city’s affordability and supportive environment make it an attractive destination for emerging designers and artists. As Detroit continues to evolve and reinvent itself, there is no doubt that the city has the potential to become a major fashion capital.


Detroit’s fashion community is on the rise, driven by a collective passion for creativity and a desire to showcase the city’s unique offerings. With initiatives like the “Don’t Sleep on Detroit” exhibition and the efforts of brands like Deviate, Detroit is gaining recognition as a fashion destination. As the city continues to evolve, it has the potential to become a major player in the fashion world. So, don’t sleep in Detroit — it’s a city to watch for fashion innovation and creativity.



The fashion community in Detroit is known for its inclusivity and diversity, with many designers and artists representing different backgrounds and perspectives. This diversity adds depth and richness to the city’s fashion offerings, making it a truly unique and exciting destination for fashion enthusiasts.










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