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Issue 17 Out Now

Promoting Inclusivity in Brands

Brand inclusivity is a pressing issue in the fashion industry, and many brands are taking steps to become more inclusive. Even though there has been a lot of effort to change this, there isn’t a lot of representation in the industry. There are a couple of ways that brands can be more inclusive including being authentic, having size inclusivity, and model diversity. Customers are more likely to engage with brands that showcase people of all kinds in their stores, advertisements, and online

The first way that brands can be more inclusive within their company is by being authentic. Authenticity is very important and essential with brands and that goes from their marketing to what customers see in stores. Many people's purchases are strongly influenced by a brand's message and authenticity. Whether that is from what they have on their marketing campaigns and ads, their products, or even customer support.

On BGRM, it states that “If you’re using inclusive advertising as a gimmick to make a profit, consumers will see right through it.” If the brand’s message that they sending people through their ads is that they are for the people but they aren’t doing anything to make a difference, people will notice, and it will affect the brand. Brands need to be clear on their message no matter what it is.

The next way is by having sizes that everyone can fit in. This can be done in two ways whether it is having different sections of the website or the store for petite and/or plus size people or having sizes like XXS-XXL so that nobody is left out. Having sizes that everyone single person can try out makes people feel included. It is becoming more common for brands to have size inclusivity and show it everywhere that they can.

According to AMP Agency, it states that “Size inclusivity is powerful because it resonates with a universal human truth, people want to feel like they belong.” People aren’t sizes 2–16 anymore and brands need to adapt to the changes in people and the society. When you include all sorts of sizes with your clothing brand, people will be more likely to purchase again and tell their friends.

Another way that brands can be more inclusive is by having model diversity. Model diversity means having models from all different ethnicities, ages, sizes, and even people with disabilities. It states on Forbes, that “Featuring people of distinct backgrounds in settings viewers can relate to in a brand’s ads can help build authentic connections with members of new target audiences.” When brands show models from a variety of demographics, they will attract the right kind of audience and even connect with new customers.

It also states on Forbes, that “Its “Real Beauty” campaign brings the brand down to the level of consumers, not to the level of models or people of a so-called “perfect” size.” This is another thing that comes into play with both size inclusivity and model diversity, is not catering to people who are average sizes like the skinny models and small sizes because the “perfect” size isn’t a thing.

When brands cater to the customer and not the models, brands will be able to show a variety of things within their brand. It has to be authentic to them and they have to do it for the right reason.

There are several other ways that brands can be more inclusive. However, brands and consumers are beginning to realize authenticity is key.

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